BRAND & MARKETING STRATEGY
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Casper

Good sleep feels good, yet the industry and culture don’t celebrate it in a way that makes people feel good about sleep. As the original disruptor, Casper will bravely bring about a new unabashed appreciation for sleep like never before. We wanted to wake up the world’s love for sleep.



For the Love of Sleep

We helped revitalize Casper with a new brand positioning, “For the love of sleep,” to let consumers know just how crazy Casper is about helping you get a good night’s sleep.

You know what’s better than sleeping? Getting paid to sleep. We partnered with Casper to create the first job that paid consumers to sleep (for real).

When you think of the Oscars, red carpet fashion is one of the first things that comes to mind. But for Casper, we don’t let fashion get in the way of comfort. Casper Snoozewear lets you make a statement about the importance of being comfortable while sleeping.