L’Oreal Paris Live at the Golden Globes
The L’Oreal Paris Live social response lab recreated Golden Globes red carpet looks in real time, with shoppable GIFs, tutorials and creative inspiration.
Our mission with L’Oreal Paris was to bring beauty inspiration to their consumers. I lead a team of social strategists, community managers and producers to run their global social channels, and tentpole events. One notable activation was helping bring make red carpet looks of the Golden Globes accessible to their consumers in real-time.
The L’Oreal Paris Live social response lab recreated Golden Globes red carpet looks in real time, with shoppable GIFs, tutorials and creative inspiration.
