Jason Chan
BRAND & MARKETING STRATEGY
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Nike

In collaboration with creative and production and Nike’s brand teams, we used social behaviors and insight to inspire athletes across many sports, and all abilities. I helped develop global social strategies that informed community development, campaigns and local consumer programs. In addition, I helped build campaigns for several categories, including Running, Basketball, Athletic Training, and more. We were fortunate to have received industry accolades including D&AD Pencils and Cannes Lions Titanium Grand Prix for the Fuelband.

Nike+ Fuelband

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Nike+ Running App

As an avid runner, I was humbled to work with the Nike Digital Sport team, and help shape the functionality of the Nike+ Running App. From social sharing, to coaching, we helped grow the running community while inspiring runners of all abilities.

As an avid runner, I was humbled to work with the Nike Digital Sport team, and help shape the functionality of the Nike+ Running App. From social sharing, to coaching, we helped grow the running community while inspiring runners of all abilities.

Nike Basketball - Rise as One

Nike Basketball - Black Mamba

Nike Basketball - Epic

Nike.com Redesign