To reach new audiences, we partnered with country singer Chase McDaniel to author and produce a song about simpler times, and how beer simply tastes better in a glass bottle.
As a B2B brand supplying bottles for other brands, O-I Glass came to VaynerMedia with a goal of becoming the world’s leading advocate for glass. We developed always-on B2B and B2C content, lead generation campaigns and partnerships all designed to influence specific cohorts to make the switch to glass.
To reach new audiences, we partnered with country singer Chase McDaniel to author and produce a song about simpler times, and how beer simply tastes better in a glass bottle.