Working with Samsung, we launched a number of campaigns for their mobile, electronics and payment offerings. For Mother’s Day, we created a fun piece around the experience of texting our moms. Poking fun of the confusion due to generational differences in texting usage, we encouraged consumers to simply use their phones to reach out to their moms the old traditional way, through a voice call. This campaign was featured in Creativity, Adweek, Fast Company, Business Insider, and CNET. It also won D&AD and AICP awards.
