Priceless Cities
Priceless Surprises
To refresh MasterCard’s “Priceless,” one of the most memorable marketing campaigns, and make it scalable, global, and tuned for the modern consumer, we created a new platform called “Priceless Surprises.” The underlying idea was to reward loyal cardholders by surprising them — at MasterCard sponsored events like Yankees games, concerts, dining events and more. We created a social playbook for promoting events through social channels, and surprised random cardholders who engaged with the brand. To launch the program, we enlisted the help of Justin Timberlake, Pharell and Gwen Stefani. We used key cultural events like the GRAMMYs to engage fans talking about the brand, and surprised them with custom merchandise and more. Since then, Priceless Surprises has evolved and grown to become a key pillar of the MasterCard brand.
One More Day
Americans collectively leave 40 million unused vacation days each year. Mastercard wanted to encourage them to take those day to enjoy amazing vacations, with a campaign featuring influencers of all kinds to encourage consumers to take time off.
