In the first six months of our engagement, we relaunched the Duracell x Williams Racing F1 partnership, with a huge volume of social posts, 1:1 engagement and live race coverage. We created on the ground activations at the 2023 Miami Grand Prix, and turned Duracell into the most active F1 sponsor on social media. We used our presence in social to stir up conversations in pop culture, which led to a timely partnership with Ariana Madix, helping reposition the Duracell brand from one purely about functional performance to a brand that provides emotional allyship.
Did you know 9 out of 10 American fans will be cheering for someone else this weekend? We finally have a driver in the race. It’s time to back him. Duracell is behind Logan Sargeant. Why aren’t you? #GetBehindLogan