American Express

I was humbled to have the opportunity to work on Small Business Saturday for 2016 and 2017. Based on the insight that many consumers love telling their friends about their favorite shops and businesses, we encouraged them to “show your love” on social media.

Based on the insights that many millennials have reached life stages and milestones, we thought it would be fun to recognize these “adulting” moments in a fun way.

I worked on the strategic positioning of Pay It Plan It, an easy way to help cardmembers manage large purchases over 3, 6 or 12 months.

Working Capital Terms is a tool that gives small business owners incredible flexibility of the tremendous backing of American Express.