Microsoft Windows 8 Launch
Working with a bi-coastal team, I oversaw strategy for the Microsoft Windows 8 launch. Bringing touchscreen to Windows for the first time ever, Microsoft wanted people to experience the new operating system hands-on. To do this, we created a digital experiential and out-of-home campaign taking over Times Square. With dozens of stations across two blocks, we setup product demonstrations for consumers to experience first-hand, a touchscreen interface using the latest laptops to create visuals. We then synchronized over a dozen billboards that displayed these visuals for them and the rest of the world to see. Overall, the campaign worked and we exceeded benchmarks within months of launch.
