Jason Chan
BRAND & MARKETING STRATEGY
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Chase

I led brand, social and creative strategy for VaynerMedia across all lines of business for J.P. Morgan Chase. Using cultural insights, behavioral trends and customer research we developed compelling approaches that differentiate the brand and drive engagement, usage and conversion. My work covered many Chase businesses, including Chase Sapphire, Freedom, Offers, Home Lending, Consumer Bank, Wealth Management, and more. All sharing the goal of helping consumers make the most of their money.

Freedom Unlimited Always Earning

When Chase wanted to relaunch Freedom Unlimited in a big way, they partnered with Kevin Hart and VaynerMedia to show how consumers could earn on everything they bought. We tapped into the pride people feel when they score a deal or find hacks to sav…

When Chase wanted to relaunch Freedom Unlimited in a big way, they partnered with Kevin Hart and VaynerMedia to show how consumers could earn on everything they bought. We tapped into the pride people feel when they score a deal or find hacks to save money, and created clever ways to get their attention.

Home Today, Here Tomorrow

Closer to Home

Most people assume they know everything about the person they're buying a home with, but do they? Watch as Chase and real estate mogul Ryan Serhant put couples to the test.

Chase Home Buyer Grants

Buying a home can bring benefits for generations to come. Chase Home Lending wanted to help long time renters believe ownership was within reach, with home buyer grants and low down payment options.

Chase Chats

We helped Chase stay connected to its customers during the pandemic, turning its Chase Chats in-person talks to streaming video and helped get the word out to millions of Americans needing personal finance advice.

We helped Chase stay connected to its customers during the pandemic, turning its Chase Chats in-person talks to streaming video and helped get the word out to millions of Americans needing personal finance advice.

Chase Offers

Finn by Chase

Based on the insight that Gen Z is taking control of their own financial lives, Finn by Chase was a mobile-only bank designed to help them bank the way they wanted.

Sapphire Experiences

New Market Entry

Unlike most other banks that are closing branches, Chase is actively expanding its branch footprint across the country. It is transforming them from places to only do transactions, to places to seek advice and information. To demonstrate its commitment to the communities it is opening up in, Chase decided to feature residents that truly represented the culture, diversity and personality of the neighborhoods of new branches. We developed the creative strategy, the landing page, campaign and media plan.

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